When we first talked to Found and Cherished Resale in Deltona, the owner had a clear goal: reach more customers and grow the business through social media and video.
Here's what happened when we built out a real video marketing strategy.
After a year of five videos a month, their daily profit had doubled.
Not their annual profit. Daily profit.
Here's what we did together, why I think it worked, and what's relevant to your business.
The Starting Point: A Business Ready to Grow
Found and Cherished is a resale thrift store in Deltona.
The opportunity? Using video to showcase what makes the store special and connect with customers who hadn't discovered them yet.
A lot of businesses have that potential. Great product or service, and looking for the right way to reach more people who would value what they offer.
The Conversation: What We Actually Committed To
Most small business owners I talk to start in the same place: video sounds expensive, and they're not sure it will pay off. That's a fair worry.
So the conversation is about math, not cameras. What would more people walking through the door each day be worth to the business? How long would it take for five videos a month to pay for themselves?
Found and Cherished committed to a monthly plan: five videos a month for their social media.
The Strategy: Nothing Complicated
No fancy funnels. No complicated marketing tactics. Just consistent video content about their store, every month.
If you run a shop like theirs, here's the kind of mix that fits five videos a month:
Video #1: Product Showcase Series
A 30 to 45 second video of a featured item or collection: what just came in, why it's special, and what it costs. No hard sell. Just "Look at this cool thing we have."
Video #2: Owner and Team Interviews
The owner talking about why they started the business, what they look for when buying inventory, favorite finds, the process of sourcing. People don't just want to buy things. They want to buy from people they like.
Video #3: Behind-the-Scenes and Floor Content
Videos of new inventory being put on shelves, the organization process, customer reactions when they find something they love. This builds community and personality.
Video #4: Promotional Content
Announcements about sales, new collections coming in, special deals. Short, clear, and based on actual current events in the business.
Video #5: Customer Features
Real customers talking about why they shop there, their favorite finds, how much they save compared to retail.
The Content Calendar
Every month starts with a plan: which videos we're making and when they go out. A month for a shop like this might look like:
Week 1: Product showcase, behind-the-scenes content
Week 2: Owner interview or team feature, promotional video
Week 3: Floor content, customer feature
Week 4: More product, more promotion, whatever made sense for current sales or seasons
Five videos, clear plan, consistent schedule. I film, edit, and schedule them across the month. That's the core of my monthly video marketing service: one plan, the filming, the editing, and the posting done for you.
Where the Videos Posted
The videos went to their social media, every month, on schedule.
The key insight: No single video did the heavy lifting. What mattered was that new ones kept showing up, month after month.
The Results
After a year of five videos a month, Found and Cherished's daily profit had doubled.
Here's how they put it in their Google review:
"We hired Bright Valley Media to shoot five videos to our social media each month. The results have been incredible!! The videos are fantastic and very professional! After a year we have noticed that we are noticeably busier and our sales have increased considerably!"
Found & Cherished, Google review
Want results like this for your business?
I build video plans around consistent, real content that brings customers through your door.
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Why It Actually Worked
Clarity. Every video had one clear purpose. No trick questions. No complicated narrative.
Authenticity. Nothing staged, nobody acting. People can tell the difference.
Consistency. Five videos a month, every single month. That consistency built familiarity.
Value. Every video showed something people actually wanted to see.
Patience. Results didn't happen in week one. The doubling came from a year of steady work.
A lot of businesses quit before they give video a fair chance. Found and Cherished stuck with it.
The Cost vs. The Return
Monthly retainer: approximately $2,000 to $2,500/month.
Annual investment: roughly $24,000.
Additional daily profit: somewhere in the range of $200 to $300+ per day.
Even at a conservative $100 additional daily profit, that's $36,500 annually.
The investment paid for itself within the first 12 months. And it keeps generating returns indefinitely.
What Could Video Do for Your Business?
Plug in your numbers and see what doubling daily profit could mean for you.
What's Relevant to Your Business
The principles that made Found and Cherished work aren't specific to retail:
Show what you do, not just talk about it. Video proof beats verbal claims.
Be consistent. Sporadic content doesn't build momentum. Regular content does.
Be authentic. People buy from people. Let people see the real people behind your business.
Make content that's actually valuable to your customer. Not content designed to go viral.
Be patient. Three months is the minimum before you can judge if it's working.
Could This Be Your Story?
Found and Cherished doubled their daily profit. Not because they got lucky. Because they committed to a smart strategy and stuck with it.
That's available to any business owner willing to do it.
If you're ready to see what consistent video marketing could do for your specific situation, let's talk.