When we first talked to Found and Cherished Resale in Deltona, the owner had a clear goal: reach more customers and grow the business through social media and video.
Here's what happened when we built out a real video marketing strategy.
In less than a year, they doubled their daily profit.
Not their annual profit. Daily profit. Every single day they were making twice as much money.
I'm going to walk through exactly what we built together, why it worked, and what's relevant to your business.
The Starting Point: A Business Ready to Grow
Found and Cherished is a resale shop in Deltona. They buy inventory—designer clothes, home goods, jewelry, vintage items—price it, and sell it.
The owner knew they had great inventory. Great deals. A passionate team. They were ready to expand their reach and build a community around the business.
The opportunity? Using video to showcase what makes the store special and connect with customers who hadn't discovered them yet.
A lot of businesses have that potential. Great product or service, and looking for the right way to reach more people who would value what they offer.
The Conversation: What We Actually Committed To
When I first talked to the owner about video, the initial reaction was the same I hear from most small business owners.
"Video is expensive. We don't have the budget."
Fair. So I asked a different question: "What would it mean for your business if daily traffic to the store increased by 25%? 50%? What if you needed to hire more people because you were too busy?"
That got their attention.
Then I showed them the math: "What if we did five videos a month at X price, and it turned into Y increase in daily profit? What would the ROI be?"
Suddenly the investment didn't seem expensive. It seemed like a no-brainer.
So we started with a monthly retainer. Five videos a month. Mix of social content, product showcases, owner interviews, customer features, floor tours, promotional content.
The Strategy: Nothing Complicated
Here's what we actually did. No fancy funnels. No complicated marketing tactics. Just consistent video content about their business.
Video #1: Product Showcase Series
Every week, a 30–45 second video of a featured item or collection. "Here's this amazing vintage Chanel bag we just got in, this is why it's special, here's the price." No hard sell. Just "Look at this cool thing we have."
Video #2: Owner and Team Interviews
The owner talking about why she started the business, what she looks for when buying inventory, favorite finds, the process of sourcing. People don't just want to buy things. They want to buy from people they like.
Video #3: Behind-the-Scenes and Floor Content
Videos of new inventory being put on shelves, the organization process, customer reactions when they find something they love. This builds community and personality.
Video #4: Promotional Content
Announcements about sales, new collections coming in, special deals. Short, clear, and based on actual current events in the business.
Video #5: Customer Features
Real customers talking about why they shop at Found and Cherished, their favorite finds, how much they save compared to retail.
The Content Calendar
Every month, we'd plan out which videos we were making and when.
Week 1: Product showcase, behind-the-scenes content
Week 2: Owner interview or team feature, promotional video
Week 3: Floor content, customer feature
Week 4: More product, more promotion, whatever made sense for current sales or seasons
Five videos, clear plan, consistent schedule. We'd shoot a couple of sessions per month (usually 3–4 hours total), then I'd edit and schedule them throughout the month.
Where the Videos Posted
Instagram Reels: Got the most organic reach. Short and visual—perfect for the algorithm.
Facebook: Longer versions sometimes, short versions regularly. Facebook's audience skewed older and was still valuable for local discovery.
TikTok: Some product videos performed surprisingly well. TikTok audience actually engages with resale and thrift content.
Their Website: Featured videos on the homepage and product pages so website visitors could see what they were getting.
Google Business Profile: Videos embedded for local search visibility.
The key insight: One video, repurposed across multiple platforms. Not five different videos. Each piece of content was adapted—trimmed, captioned differently, posted at different times—for each channel. Maximum reach, minimum additional effort.
The Results
After three months: Foot traffic noticeably increased. Instagram followers grew. People started mentioning they saw the videos.
After six months: Daily profit had increased significantly.
After nine months to a year: Daily profit doubled. Not revenue. Profit. They were selling twice as much product every single day.
She didn't change the products, prices, location, or team. The only thing that changed was that people knew the store existed and knew what she had to offer.
Getting Started
First videos published. Learning what resonates. Small but measurable uptick in Instagram engagement. People starting to recognize the brand online. The content calendar is running. The work is consistent. Results are early—but they're there.
The Shift Begins
Foot traffic noticeably increases. Instagram followers growing. Customers mentioning videos in-store. "I saw that Chanel bag online!" becomes a regular sentence. The connection between video content and in-person visits is becoming clear. The strategy is working.
Undeniable Results
Daily profit is significantly higher than baseline. Store is busier than ever. Video has become a core part of how the business communicates. Content calendar running like clockwork. The owner isn't questioning the investment anymore—she's wondering how to scale it.
2x Daily Profit — The Milestone
Daily profit doubled from where it started. Not a temporary spike—a permanent new baseline. Every single day, the store is generating twice the profit it was before video. The investment has paid for itself. The momentum continues.
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Why It Actually Worked
Clarity. Every video had one clear purpose. No trick questions. No complicated narrative.
Authenticity. The owner was genuinely enthusiastic. She wasn't acting. People can tell the difference.
Consistency. Five videos a month, every single month. That consistency built familiarity.
Value. Every video showed something people actually wanted to see.
Patience. Results didn't happen in week one. By month three, things were noticeably different. By month six, it was clear this was working.
Most businesses quit before month three because they're not seeing immediate results. Found and Cherished stuck with it.
The Cost vs. The Return
Monthly retainer: approximately $2,000–$2,500/month.
Annual investment: roughly $24,000.
Additional daily profit: somewhere in the range of $200–$300+ per day.
Even at a conservative $100 additional daily profit, that's $36,500 annually.
The investment paid for itself within the first 12 months. And it keeps generating returns indefinitely.
What Could Video Do for Your Business?
Plug in your numbers and see what doubling daily profit could mean for you.
What's Relevant to Your Business
The principles that made Found and Cherished work aren't specific to retail:
Show what you do, not just talk about it. Video proof beats verbal claims.
Be consistent. Sporadic content doesn't build momentum. Regular content does.
Be authentic. People buy from people. Let people see the real people behind your business.
Make content that's actually valuable to your customer. Not content designed to go viral.
Be patient. Three months is the minimum before you can judge if it's working.
Could This Be Your Story?
Found and Cherished doubled their daily profit. Not because they got lucky. Because they committed to a smart strategy and stuck with it.
That's available to any business owner willing to do it.
If you're ready to see what consistent video marketing could do for your specific situation, let's talk.