Our Media Retainers
Paying monthly to receive credits to be used for monthly media deliverables
What is a Credit?
Credits are the currency of retainers. They can be spent on any service we offer and they can be mixed and matched. Take a look at a few of our most popular services.
Social Media Content
This is what we call “Run and Gun” filmmaking. We’ll work efficiently to deliver you as much value as possible for your social media. We can get alot done in a month.
| Cost/Month | Deliverable |
|---|---|
| 2 credits | 4 posts per month (all shorts) |
| 4 credits | 12 posts per month (10 to be shorts) |
| 6 credits | 20 posts per month (15 to be shorts) |
Example
We come in and meet with the business owner to find out if there are any seasonal items that need to be highlighted in the next month or two. We learn that there is a big promotion running for the next month. We devise a strategy for highlighting that on social media:
- 3 posts detailing the promotion
- 3 posts showing the benefit of the promotion
- 2 posts comparing promotion with competitor pricing
- 3 lead up posts
- 1 last chance post
- 3 non related posts
With this plan in place we begin shooting. We shoot a number of talking head videos with the business owner and high level employees. We travel to a worksite to show the benefit of the promotion. We do several drone shots to emphasize the business location for lead up posts and do some timelapse’s for non related posts.
Website Design
We will create your website for you. Depending on the purpose of the website and the work entailed, this will range from simple to complicated.
| Cost/Month | Deliverable |
|---|---|
| 4 credits | Basic Website |
| 8 Credits | Advanced Website |
Example
We meet with the business owner and determine that they would like to create a website. We talk about their needs and determine that what they want would constitute an “advanced website.” In specific, they want to setup an online shop and have special animations on certain pages. They also want to have a banner video and need a logo and various graphics made. We quote them the following:
- Advanced website 8 credits
- 5 minutes of high production video (1 vid max) 2 credits
- 4 hours of graphic design work 2 credits
We discuss these credits and decide to go with a 12 month contract with 48 credits (costing 2,000 per month). When we factor in the credits needed to make a highly customized advanced website and accompanying media, the retainer contract is still left with 3 credits per month! The business owner decides to allocate those credits to social media content and some long form video content.
Studio Design
We will create your website for you. Depending on the purpose of the website and the work entailed, this will range from simple to complicated.
| Cost/Month | Deliverable |
|---|---|
| 1 credit | 1 hour of edit and upload time |
| 3 credits | simple studio build |
| 4 credits and up | complex studio build |
Example
We meet with the business owner and determine that they would like to do daily podcasts. To do this with credits would be very expensive, so we decide to build them a podcast studio. We discuss the needs for the podcast and I get to work. I research and build out a gear list to accomplish their needs. The setup will cost them just under 10k and give them a robust yet simple way to livestream with professional quality. This build is a 5 credit build. We review this invoice and I order the gear. When it arrives, I come to their location and set it up. I train one of their employees on the ins and outs of using the new studio for the needs of the business. Now the business has the capacity to record a short podcast every day and owns their own equipment.
High Production Video Content
We pull out all the stops. We set up lights, thousand dollar microphones, and backgrounds. This is great for brand identity stories.
| Cost/Month | Deliverable |
|---|---|
| 2 credits | 5 minutes of video (1 vid max) |
| 3 credits | 10 minutes of video (2 vid max) |
| 4 credits | 15 minutes of video (3 vid max) |
Example
At the beginning of the year long contract retainer, we meet with the business owner. We identify that they currently train 300 people yearly and spend 500 hours each year on that training. Their current training model limits growth and causes confusion because of the varying content and quality of the training. We identify that they could fully replace their training with an online portal that includes about 60 minutes of high quality videos. The business owner selects the 2 credit per month option as this will allow us to fully complete this project over the course of the year. They also select a web development package for us to design their training portal. By doing this they will:
- free up 500 hours/yr for their employees
- increase the clarity and professionalism of their training
If the business owner pays their employees $20 an hour, then this training development will pay for itself in less then 2 years.
Graphic Design
We can do logo design, brand analysis, event graphics, social media banners, etc. We don’t do digital art.
| Cost/Month | Deliverable |
|---|---|
| 1 credit | 2 hour of graphic design work |
Example
We meet with the owner of a restaurant and determine that they could greatly benefit from graphic design work. In specific, their menu is clunky, their in store branding is confusing and inconsistent, and their signage leaves a lot to be desired. We complete a time estimate for the following deliverables:
- Menu redesign 50 hours
- graphic design
- 3x revisions
- In store branding overhaul 15 hours
- brand colors
- brand fonts
- printout redesign
- layout proposal
- Signage overhaul 35 hours
- header menu graphic design
- outdoor signage graphic design
We go over this with the business owner and they are happy with the proposal. It’s going to take about 100 hours to complete these tasks. We agree to distribute 4 credits per month to these deliverables. Over the course of the year, these tasks are completed.
12 Month Only
Pro Gear Kit and Training
We will supply you with a bunch of gear, specially tailored to your needs. We’ll also teach you how to use it and how to upload your media to our online folder. Then, we will edit your content monthly for you. At the end of the year, if our equipment is still in good working order, we’ll credit it’s value to your next 12 month contract.
| Cost/Month | Deliverable |
|---|---|
| 1 credit | 1 hour of edit and upload time |
Example
We meet with the owner of a restaurant and determine that they could greatly benefit from graphic design work. In specific, their menu is clunky, their in store branding is confusing and inconsistent, and their signage leaves a lot to be desired. We complete a time estimate for the following deliverables:
- Menu redesign 50 hours
- graphic design
- 3x revisions
- In store branding overhaul 15 hours
- brand colors
- brand fonts
- printout redesign
- layout proposal
- Signage overhaul 35 hours
- header menu graphic design
- outdoor signage graphic design
We go over this with the business owner and they are happy with the proposal. It’s going to take about 100 hours to complete these tasks. We agree to distribute 4 credits per month to these deliverables. Over the course of the year, these tasks are completed.
Podcasting Video and Shorts
We bring the podcasting studio to you. We create a custom set, bring out thousands of dollars of audio equipment, and run a multicam setup. Your podcast will rival any other podcast in terms of quality. We also offer a podcast starter pack that includes logo and banner design.
| Cost/Month | Deliverable |
|---|---|
| 2 credits | Podcast starter pack + 1 podcast per month + 2 shorts from the podcast |
| 3 credits | Podcast started pack + 2 podcasts per month + 4 shorts from the podcasts |
| 4 credits | Podcast started pack + 4 podcasts per month + 6 shorts from the podcasts |
Subtract 1 credit per month if you don’t need logo and banner.
Example
We meet with the owner of a personal training business that teaches athletes to dig deep and go the extra mile with their exercise. Because of the nature of their work, they have unique insights to share with the world about grit and doing the hard things in life. We decided to create a podcast to help them grow their brand and their business. We decided to do a twice a month podcast.
The next time we meet we come with a logo, graphics, and music in hand. All of this was made to the business owners specification. We schedule the shoot for the first month of podcasts. We come in early that day and create a set in the personal trainer’s business. We bring six microphones (the amount needed for this month) and set up lights and cameras. We get ready and record the first podcast. We take a short break and record the second podcast.
Over the coming week we upload shorts from the first podcast leading up to the drop of the full episode. Later that month we do the same with the second.
Social media starter kit
Maybe you haven’t utilized social media before. We will create your accounts and logos and post for a month to each account to get you going.
| Cost/Month | Deliverable |
|---|---|
| 2 credits | TikTok starter pack + 1 month of content |
| 2 credits | Instagram starter pack + 1 month of content |
| 2 credits | Facebook starter pack + 1 month of content |
| 3 credits | Instagram and Facebook starter pack + 1 month of content |
| 4 credits | TikTok, Facebook, and Instagram starter pack + 1 month of content |
How much does a credit cost?
That depends on the quantity purchased and the term.
1 Month
$625/credit and up
- $625 per credit for 8 credits
- $700 per credit for 4 credits
- $750 per credit for 2 credits
3 Months
$537/credit and up
- $537 per credit for 8 credits
- $625 per credit for 4 credits
- $650 per credit for 2 credits
12 Months
$437/credit and up
- $437 per credit for 8 credits
- $500 per credit for 4 credits
- $550 per credit for 2 credits
What is the total cost of each retainer contract?
Bright Valley Media Retainer Contract Pricing Table
| Credits/Month | 1 Month | 3 Month | 12 Month |
|---|---|---|---|
| 2 | $1,500 | $1,300/Month | $1,100/Month |
| 4 | $2,800 | $2,500/Month | $2,000/Month |
| 8 | $5,000 | $4,300/Month | $3,500/Month |